What is an SEO Consultant? And What Do They Do?

SEO Consultant : SEO Consulting is becoming very popular these days, and for good reason… It’s more important than ever to rank highly on search engines, such as Google, as the internet grows rapidly!

However, as a business owner, you might be asking yourself these questions:

– What is an SEO consultant?

– What does an SEO specialist actually do?

– Do I need to hire someone to do SEO for my company website?

Let’s find out some attracting answer about this topics

 

What Is An SEO Consultant & Why Do I Need One?

The typical “consultant” is an expert on a particular topic who gives advice to individuals or companies who need it. Therefore, SEO consultants are no different. Businesses and site owners pay them to give them advice on how to get higher rankings, more targeted traffic, and ultimately more profits.

A professional SEO consultant or consulting firm should have experience and expertise in the following areas (and more)…

*** Looking for a professional SEO consultant to help your business? Click Here to Contact Us ***

 

On-Page SEO

This is what you do on your website. Most people associate SEO with link building and social signals, but there are a lot of things you need to do on your site before any of the other techniques will work. No matter what you do, your website must be “search engine friendly” in order to rank well, and your SEO consultant can advise you on how to do that.

Your consulting company should be able to help you with the following on-page factors:

(I will not go into much detail here, as it would turn into a full book if I did. Your search engine optimization specialist can fill you in on all the details, so make sure they do or don’t hire them!)

 

* Title tags –
Getting a title tag right is a lot harder than you might think. And a properly optimized title tag can work wonders for SEO.

* Description tags –
As with the title, this tag is pretty much the same. It’s very important for on-site search engine optimization but not easy to “get right” unless you are a professional.

* Meta tags –
Depending on your particular website and situation, there are many other meta tags that may or may not be important. You should be able to get advice on these from your SEO guru.

* Quality content –

A website’s content is its most important component and plays an important role in achieving high rankings in search engines. How well are your pages written from the perspective of Google, Bing, Yahoo, and other search engines? It may surprise you, but you may be surprised !

* Keyword density – 

Another thing you don’t want to mess up. You may never rank for the terms you want to rank for if you optimize too little or too much. Walking the line isn’t easy!

* LSI (Latent Semantic Indexing) –

In LSI, the most common words or phrases on a page, along with their synonyms and related words, are identified as keywords by Google and other SE’s.

If the title of your page were “Animal Facts,” the search engines would expect to find other words related to that in the content, such as dogs, cats, birds, etc…

Because the SE’s understand your page or site is about the topic, you rank higher. LSI terms may also rank alongside your main keywords.

* Site structure – 

Do your pages use structured data to support listings? Is your site easily crawled by search engines? Is duplicate content being handled correctly on the site? What is the SEO friendliness of the design? If necessary, your consultant can help you fix all of these things.

* Headers – 

Use proper keywords and HTML tags in your headings and subheadings?

* Site speed – 

Due to the increasing speed of everything on the internet, this has become increasingly important for SEO. In order to achieve the best results, your site must load very quickly.

* Mobile friendly – 

Sites appear very differently on devices such as smartphones and tablets than they do on regular computers. Globalization is making the world more mobile and connected more people are getting online via mobile devices than they are computers these days. So it is very important that your site is mobile friendly and optimized correctly for it.

* Structured data / Schema markup – 

Having structured data allows search engines like Google to better understand your site, which is very helpful when it comes to SEO.

…as well as a lot more! If they teach you how to optimize your website yourself, they should be very good at it. Before you hand over your money, be sure they are really experts in this field before hiring them.

Off-Page SEO

Because it simply isn’t feasible, I won’t go into any detail on off-page SEO strategies. There are literally hundreds of courses, ebooks, membership sites, videos, blogs, groups, and all sorts of other stuff dedicated solely to this subject – it can’t be taught in a single post. The reason you’re looking for an SEO agency is so their experts can either teach your team or do it for you. Just a quick summary so you know what you don’t know, and you can ensure your prospective consultant does!

 

* Link Building –

There are some good ways and a lot of horrible ways to do this part of SEO. You need to know the difference and do it right. Few things, if any, can boost your rankings more than getting the right backlinks. And nothing can destroy your rankings and the future of your website or business faster than being penalized from using bad link building tactics. It’s absolutely crucial that this is done correctly!

* Social Media – 

There are some good ways and a lot of horrible ways to do this part of SEOO. Is your content getting posted on social networks? Does it get shared by trusted and respected people in your industry?

There are some good ways and a lot of horrible ways to do this part of SEOll be for solidifying your rankings in Google, Bing and other search engines. Not to mention the fact that those things will bring in a lot of direct traffic and give your business branding a huge boost.

* Videos – 

Videos are the future of the internet, and video marketing is the future of search engine optimization. It is the second most visited website in the world, as well as the second most popular search engine after Google, which happens to be its owner.

Correctly optimized videos usually rank very well, and do so much faster than a regular website. Additionally, they are great for linking, excellent for exposure and branding, and are awesome content on their own. In addition, text content is less likely to be shared or re-posted than images.

* Content Marketing – 

The majority of advertisements have become invisible to most people. They ignore banners, skip TV commercials, ignore billboards, have satellite radio or simply tune out radio advertisements, are figuring out the difference between PPC ads and organic listings, don’t open promotional emails, etc. Both online and offline traditional marketing are dying fast!

As a result, content is now a large part of marketing, especially online. These days, effective internet marketing is impossible without great content. That certainly includes SEO – even more so than most.

In order to attract targeted traffic to your site, convert those visitors into prospects, and then convert those prospects into customers, your SEO consultant will need to create useful free content and share it around the web. Maintain an attractive content so that these people will become repeat customers. Someone has to do it, even if it’s not easy.

Internet marketing encompasses many strategies, including the ones listed above, but that’s just the tip of the iceberg. There’s a lot more to it than that. A lot of the tactics used in search engine optimization overlap with each other and work in more than one way as part of the larger umbrella of online marketing.

 

What NOT to Do ! An SEO Consultant

There are a lot of things you shouldn’t do when it comes to search engine optimization. It is often more important to do these things than to do what you should do. You must avoid these things if you want your website to succeed online! Even if you do 100 things right, one mistake can ruin your rankings, get you penalized, or even get you banned. Having someone or a company do SEO consulting with you who knows what NOT to do is very important.

Here’s a quick summary of just a few of those things:

* Over-optimization – Overusing your keyword in your content or in your link building.

* Unnatural linking – Using the same anchor text over and over again, too many links from the same type of website, etc.

* Link spamming – Blasting your site with links from anywhere and everywhere. Less is often more when it comes to SEO.

* Low quality links – You definitely want quality over quantity in this day and age of search engine optimization. Just a handful of super high quality, relevant links will beat out hundreds of low quality links any day.

* Certain types of links – Not all links are created equal. These days there are some link building tactics that can do a lot more harm than good. Your consultant should know what they are and make sure your site stays far away from them.

* Bad content – Spinning, copying, plagiarizing, or simply writing low quality content can be detrimental to your website in many ways.